Job Description

• Location: Remote / Virtual
• Job Type: Full-Time

HireHawk builds high-performing remote teams for U.S. and Canadian companies by connecting great people with meaningful work, no matter where they live. We’re hiring this role on behalf of a fast-growing direct-to-consumer haircare brand that takes site experience seriously and wants a dedicated owner for conversion and on-site performance.

We're looking for an Ecommerce Manager who owns the on-site and channel execution across our key platforms. You'll drive CRO on our Shopify storefront, manage and optimize product pages on TikTok Shop and Amazon, run email campaign sends, and keep the operational layer of our ecommerce engine running cleanly.

You'll work closely with the Director of Growth and our retention agency on email flows and campaigns, your job is execution and iteration, not just ideation. If you like seeing your work ship fast, move metrics, and actually matter, this is the role.

Responsibilities:

Site CRO & Shopify

• Own conversion rate optimization across the Shopify storefront PDPs, collection pages, checkout flow, homepage
• Run A/B tests and on-site experiments; manage tooling and interpret results
• Manage Shopify app ecosystem including upsell/cross-sell, reviews, subscriptions, bundles, and site speed tools
• Maintain integrations and troubleshoot issues across apps, pixels, and data layers
• Coordinate with creative team to brief and deploy updated imagery, copy, and UGC across PDPs

TikTok Shop

• Own PDP optimization on TikTok Shop titles, bullets, imagery, A+ content, category/attribute setup
• Monitor TikTok Shop storefront performance and flag issues to the broader team
• Coordinate with the content and affiliate team to ensure product pages are dialed in to support creator traffic
• Stay current on TikTok Shop feature releases and surface relevant updates

Amazon

• Assist with Amazon listing optimization titles, bullets, A+ content, backend keywords, imagery
• Work alongside internal stakeholders and agency contacts to implement updates and maintain listing health
• Flag suppressed listings, content issues, or policy flags and coordinate resolution

Email Marketing

• Execute campaign sends end-to-end: build, QA, schedule, and deploy in Klaviyo
• Partner with Director of Growth and retention agency on flow strategy — your role is hands-on implementation
• Manage segmentation logic, list hygiene, and send cadence
• Pull post-send reporting and surface performance insights

Tooling & Operations

• Own the review platform — ensure review collection, moderation, and syndication are running
• Leverage AI tools for copywriting, content optimization, and productivity
• Maintain clean documentation across SOPs, app settings, and platform configurations
• Support new channel or integration launches as the business scales

Requirements

Must-Have:

• 2 to 4 years in a DTC ecommerce role, you've lived inside Shopify and know it cold
• Hands-on Klaviyo experience: you've built campaigns, managed flows, and pulled your own reporting
• Worked on TikTok Shop in some capacity, even if not the primary owner
• Basic Amazon Seller Central familiarity listing updates, A+ content, suppression troubleshooting
• Comfortable with the Shopify app ecosystem: you know what tools exist, how they talk to each other, and how to triage when something breaks
• CRO mindset: you think about the customer journey, not just the task in front of you
• Detail-oriented and execution-focused you ship, you follow up, you close the loop
• Comfortable using AI tools to move faster (ChatGPT, Claude, Midjourney, etc.)
• Strong communicator who can work cross-functionally with creative, growth, and external partners

Nice-to-Have

• Experience at a beauty, wellness, or CPG DTC brand
• Familiarity with affiliate or influencer-adjacent ecommerce (TikTok Shop affiliates, LTK, etc.)
• Basic HTML/CSS for email template edits
• Experience with tools like Elevar, Triple Whale, or similar attribution/analytics platforms
• Comfort pulling and interpreting data in Google Sheets or Looker

Benefits

• Access to a $200K+ perk marketplace with discounts on 150+ services.

• Option to withdraw up to 50% of approved earnings before payday.

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